1) Analyze the Historical and Cultural Context of Tuscan Wine

Explore the rich history and cultural significance of wine in Tuscany, understanding its role in shaping local traditions, heritage, and economy. Students will assess how these historical and cultural factors influence current winemaking practices and regional branding strategies.

2) Evaluate Sustainability Challenges in the Wine Sector

Analyse specific issues related to environmental (Global Health/Climate), economic (InCU.bator), and social (Democracy) sustainability in the wine sector, considering resource management, biodiversity, the impact of climate change, and rural tourism. Emphasise how sustainable practices can maintain the region’s cultural identity (CU.mil) while addressing modern challenges.

3) Develop Cross-Disciplinary Solutions to Real Industry Challenges

Work in interdisciplinary teams to design innovative, sustainable solutions to specific challenges provided by local stakeholders, with a focus on preserving both the cultural heritage and environmental integrity of the wine industry in Tuscany.

4) Integrate Theoretical Knowledge with Practical Experience

Apply concepts from the seminars, which will cover the wine industry's cultural, historical, and linguistic dimensions, with hands-on learning during field visits to wineries, museums, and historical sites. Engage with local producers to understand the blending of tradition and innovation in the wine business.

5) Design Sustainable Solutions for Territorial Development

Propose strategic plans that consider the long-term sustainability of the wine sector, incorporating insights from the historical and cultural context of the region. Solutions should balance economic growth with cultural preservation, maintaining the authenticity of Tuscany’s wine production while adapting to global market trends.