Graziella Benedetto is Associate Professor of Agricultural Economics of the University of Sassari.

She teaches Marketing of agri-food products at the University of Sassari and WINE Marketing at the University of Turin, in Asti.

She is a member of the national association "Le donne del vino" (Women in Wine) and a member of the International Organisation of Vineyard and Wine (OIV) as an Italian expert/delegate.

She deals with local development and territorial marketing, quality agri-food districts; foodies and creative cities and, more recently, she started researching on the application of the blockchain. She has been the President of the Single Guarantee Committee of the University of Sassari since November 2022.

Her research activity is attested by more than 120 printed publications in national and international scientific journals and book chapters.

Lecture

Wine Wisdom Bites: Comparative Cases from Sardinia

06 Feb, 10:00-10:30, @Centro Avanzi

This session explores the journey of establishing the Quality Agri-Food District of Vermentino di Gallura DOCG, focusing on a territorial marketing perspective. It examines the challenges faced by the wine sector and tourism in Sardinia, including collaboration among actors, sustainability, market positioning, and the integration of wine tourism into broader economic strategies. The session also analyses the critical issues encountered during participatory processes. Finally, it highlights the contents of the recently approved project "TWINE: Towards the Twin Transition of the Quality Agri-Food District of Vermentino di Gallura DOCG," detailing its goals and implementation plan for 2025–2027.