Vesna Damnjanović is a Professor of Marketing and President of Council at the Faculty of Organizational Sciences, University of Belgrade. She is Vice President at the Executive Board of Science Fund of the Republic of Serbia.  

She gained her Professional Postgraduate Diploma in Marketing at the Chartered Institute of Marketing, UK.

Her main research themes include innovation management, business case solving methodology and marketing strategy. 

Vesna is Founder and Managing Director of the Belgrade Business International case Competition, among the top ten case competitions in the world and was the mentor of many winning students’ teams at global case competitions.

Lecture

Wine Marketing Innovation Strategy

24 Jan, 15:00-15:45, Online

- Explaining positioning strategy for the wine industry: Example from Topola Serbia
- Marketing and sales innovation strategy for Bodegas Torres wine brand from Spain