Unipi Team Leader: Prof. Enrica Lemmi, Dipartimento di Scienze Politiche 

Tourism is more than travelling and consumption; it has great potential when it comes to culture, nature, knowledge and personal experiences. Travelling is a way to learn and improve oneself, to enrich one’s vision and improve mutual understanding.
The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It will explore the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches will be adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies. Furthermore, INCULTUM fosters intercultural understanding through the implementation of bottom-up strategies that can have positive effects for both, locals and tourists.

Ten pilot cases of living territories and communities will be investigated and on the basis of the findings innovative customised solutions will be co-created. Additionally, pilots will be used to identify and compare drivers and barriers that account for the success or failure of participatory models. Pilots will also enable us to assess outcomes and analyse the pre-conditions needed for a future full implementation and scaling up of potential solutions.

Pilots will provide new quantitative and qualitative data that will be combined with official statistics and novel data gathered by the use of self-developed IT applications and the exploitation of previously untapped data sources. The implementation of advanced econometric methods and the pioneering introduction of machine-learning tools into tourism research will push the boundaries of our knowledge. Findings will enable us to suggest recommendations for effective and sustainable policies, create new synergies among public and private stakeholders and new investments, including Structural Funds

Coordinator

UNIVERSIDAD DE GRANADA, Spain

Other participants

• UNIVERZITA MATEJA BELA V BANSKEJ BYSTRICI, Slovakia
• COPENHAGEN BUSINESS SCHOOL, Denmark
• PROMOTER SRL, Italy
• SYDDANSK UNIVERSITET, Denmark
• UNIVERSITA DI PISA, Italy
• UPPSALA UNIVERSITET, Sweden
• GAL ELIMOS SOCIETA CONSORTILE A RESPONSABILITA LIMITATA, Italy
• EACHTRA ARCHAEOLOGICAL PROJECTS LIMITED, Ireland
• BIBRACTE, France
• KOINONIKI SYNETAIRISTIKI EPICHEIRISI SYLLOGIKIS KAI KOINONIKIS OFELEIAS TA PSILA VOUNA ZAGORIOU TA PSILA VOUNA, Greece
• QENDRA E KERKIMEVE DHE PROMOVIMIT TE PEISAZHEVE HISTORIKO-ARKEOLOGJIKE SHQIPTARE, Albania
• UNIVERSIDADE DO ALGARVE, Portugal
• PATRONATO PROVINCIAL DE TURISMO DEGRANADA, Spain
• BASHKIA PERMET, Albania

Start date: 1 May 2021
End date: 30 April 2024
Project cost: € 3 752 131,25
Project funding: € 3 487 411,25
Unipi quota: € 263 625
Call title: H2020-SC6-TRANSFORMATIONS-2020
Unipi role: Partner
Project website: https://incultum.eu/