All online sessions will take place on Teams. The link will be communicated to confirmed participants by Jan, 18th, 2025.
21 Jan Online
15:00-15:30 – Michelangelo Zaccarello and Alessio Cavicchi (UNIPI): Introduction to the first edition of the Circle U. Sustainable Wine Intensive Week
15:30-16:30 – Liliya Terzieva (THUAS): Designing the Future Together: what does it take to tackle uncertainty and disruption and at the same time generate value?
16:30-17:00 – Challenges Presentation and Launch; Open Discussion
24 Jan Online
15:00-15:45 – Vesna Damnjanovic (UB): Wine Marketing Innovation Strategy
15:45-16:30 – Diana Morales (UiO): Innovation in Bio-Based Industries: Pathways to Sustainable Territorial Development
16:30-17:00 – Open discussion
28 Jan Online
15:00-15:45 – Vinicius De Carvalho (King’s College): Music and Wine
15:45-16:30 – Lara Tavoschi (UNIPI): On the Importance of Drinking Responsibly
16:45-17:15 – Open discussion
30 Jan Online
15:00-15:45 – Alessandra Meoni (UNIPI): Speaking the Language of Wine: Multilingual Insights for Tasting and Marketing
15:45-16:15 – Interactive workshop
03 Feb In-Person
@ Aula Magna, Department of Agriculture Food and Environment
14:30-15:15 – Michelangelo Zaccarello (UNIPI): Il vino: un viaggio attraverso la storia e la cultura italiana
15:15-16:00 – Alessio Cavicchi (UNIPI): A Glimpse into Wine Market and Wine Tourism
16:30-18:00 – Sabrina Tomasi, Annapia Ferrara, Chiara Mignani (UNIPI): Setting the Stage – Wine Beyond Sustainability World Café
18:00-18:30 – Liliya Terzieva, Heleen Geerts, Esmée Messemeker ( (THUAS): Tips and tricks of appreciative enquiry
04 Feb In-Person
@ Podere Scurtarola (transfer to location provided by UNIPI)
9:30 – Departure from Pisa
10:30 – 11:00 – Coffee break and lift to Podere Scurtarola
11:15-15:30 – On-field Activities
@ Aula Magna Storica Sapienza
16:30-17:30 – Dan Banik (UiO): Sustainable Development: From Global Goals to Local Action
17:30-18:00 – Open discussion
05 Feb In-Person
@ Podere La Chiesa (transfer to location provided by UNIPI)
10:00-11:45 – Silvia Rolandi (UNIPI): Wine Legislation
12:00-13:30 – On-field Activities
15:00-16:00 – Liliya Terzieva, Heleen Geerts, Esmée Messemeker (THUAS): Prototyping expedition workshop: applying the Lego® Serious Play® methodology
06 Feb In-Person
@ Centro Avanzi (transfer to location provided by UNIPI)
10:00-10:30 – Graziella Benedetto (UNISS): Wine Wisdom Bites: Comparative Cases from Sardinia
10:30-11:30 – Liliya Terzieva, Heleen Geerts, Esmée Messemeker (THUAS): Sip & Tell: crafting captivating Stories along the Wine Routes
11:30-12:30 – Francesca Venturi (UNIPI), Chiara Sanmartin (UNIPI): Decoding Flavour: The science and art of Sensory Analysis in Wine
12:30-13:30 – Federazione Strade del vino: Idea Validation
13:30-14:30 – Lunch break
14:30-17:30 – Group Work, Evaluation Test
07 Feb In-Person
@ Aula Magna, Department of Philology, Literature and Linguistics
9:00-10:30 – UNIPI&THUAS team*: Time to refine the presentations
10:30-13:30 - Pitch Session, wrap-up, final grading and conclusions
*The UNIPI&THUAS team involves the SWIW methodology co-design providers: from the University of Pisa (UNIPI) Sabrina Tomasi; Annapia Ferrara; Chiara Mignani; from The Hague University of Applied Sciences (THUAS) Liliya Terzieva; Esmée Messemaker; Heleen Geerts.