All online sessions will take place on Teams. The link will be communicated to confirmed participants by Jan, 18th, 2025.
21 Jan Online
15:00—15:30 – Michelangelo Zaccarello/Alessio Cavicchi (UNIPI): Introduction to the Course
15:30—16:30 – Liliya Terzieva (THUAS): Designing the Future Together: introduction to collaborative design, storytelling and innovative business modelling.
16:30—17:00 – Challenges Presentation and Launch; Open Discussion
24 Jan Online
15:00—15:45 – Vesna Damnjanovic (UB): Wine Marketing Innovation Strategy
15:45—16:30 – Diana Morales (UiO): Innovation in Bio-Based Industries
16:30—17:00 – Open discussion
28 Jan Online
15:00—15:45 – Vinicius De Carvalho (King’s): Music and Wine
15:45—16:30 – Lara Tavoschi (UNIPI): On the Importance of Drinking Responsibly
16:45—17:15 – Open discussion
30 Jan Online
15:00—15:45 – Alessandra Meoni (UNIPI): Speaking the Language of Wine: Multilingual Insights for Tasting and Marketing
15:45—16:15 – Interactive workshop
03 Feb In-Person
@ Aula Magna, Department of Agriculture Food and Environment
14:30—15:15 – Michelangelo Zaccarello (UNIPI): Il vino: viaggio nella storia e cultura italiana
15:15—16:00 – Alessio Cavicchi (UNIPI): A Glimpse into Wine Market and Wine Tourism
16:30—18:00 – Sabrina Tomasi, Annapia Ferrara, Chiara Mignani (UNIPI): Setting the Stage: World Café – empathising with stakeholders
04 Feb In-Person
@ Podere Scurtarola (transfer to location provided by UNIPI)
10:00—12:00 – Sabrina Tomasi, Annapia Ferrara, Chiara Mignani (UNIPI): Unlocking real-world solutions: focus on data collection
12:00—15:30 – On-field Activities
@UNIPI
16:30—17:30 – Dan Banik (UiO): Beyond the Goals
17:30—18:00 – Open discussion
05 Feb In-Person
@ Podere La Chiesa (transfer to location provided by UNIPI)
10:00:11:45 – Silvia Rolandi (UNIPI): Wine Legislation
12:00—13:30 – On-field Activities
15:00—16:00 – Liliya Terzieva, Heleen Geerts, Esmée Messemeker (THUAS): Prototyping expedition workshop: applying the Lego® Serious Play® methodology
06 Feb In-Person
@ Centro Avanzi (transfer to location provided by UNIPI)
10:00—17:30 – Graziella Benedetto (UNISS): Wine Wisdom Bites: Comparative Cases from Sardinia
10:00—11:30 – Liliya Terzieva, Heleen Geerts, Esmée Messemeker (THUAS): Sip & Tell: storytelling workshop
12:00—13:00 – Federazione Strade del vino: Idea Validation
14:00—17:30 – Group Work, Evaluation Test
07 Feb In-Person
@ Aula Magna, Department of Philology, Literature and Linguistics
9:00—10:30 – UNIPI&THUAS team*: Time to refine the presentations
10:30—13:30 - Pitch Session, wrap-up, final grading and conclusions
*The UNIPI&THUAS team involves the SWIW methodology co-design providers: from the University of Pisa (UNIPI) Sabrina Tomasi; Annapia Ferrara; Chiara Mignani; from The Hague University of Applied Sciences (THUAS) Liliya Terzieva; Esmée Messemaker; Heleen Geerts.